Session
What family identity actually is — and why the families that do this work deliberately tend to hold together better.
Purpose: This session treats family identity as something the family-as-entity does together — not just something individual members hold separately — bringing a third-generation principal into dialogue with a creative-communications practitioner.
Discussion: Emily, PWN Member, and Tom will explore how identity has been navigated inside a multi-generational family enterprise, what patterns repeat across families that succeed versus fragment, and what the explicit identity work that strong families do actually looks like.
Outcomes: You'll leave with a different angle on the identity conversation if it's live in your family, a third-generation perspective on what continuity has actually required, and ideas worth testing in your own context.
Emily is a certified Family Business & Wealth Advisor with the Family Business Association (AU) and the Family Firm Institute (USA).
Emily’s lived experience as a third generation family business member has inspired her to work with other enterprising families to help them plan, protect and prosper for generations through governance, legacy building and family learning programs.
Emily has 20 years of experience in the fields of marketing, events, sponsorship and international trade in both the public and private sectors.
Lahra Carey is an experienced communications strategist and crisis manager. She has provided Australia’s blue-chip companies, best known brands, not-for-profit organisations and government departments with strategic corporate communications, and has worked with many executives and companies preparing for government inquiries, Royal Commissions and media interviews. Lahra uses her experience and knowledge to leverage leadership positioning on behalf of the organisations she works with. She is the founder of communications consultancy narrative, as well as NewsFlash Media, which develops and delivers purpose-built media and presentation training programs for senior executives and other key staff. Lahra is an experienced Non Executive Director on Boards including the Carlton Football Club, The King David School, the Australian Dementia Network Ltd, Quipex Pty Ltd, and a former Director of Foodbank Victoria’s Board.
