Session
How trust and influence actually work in 2026 — and what family enterprises are getting wrong.
Purpose: This session brings communications and influence-engineering perspective directly to family principals — the work that builds and protects trust around a family enterprise or innovation, told from the practitioner's seat.
Discussion: Jason will cover how influence and trust operate now, what has changed with AI-generated content and deepfakes, what family enterprises are getting right and wrong on voice and reputation, and what serious communications work actually looks like up close.
Outcomes: You'll leave with a practitioner's view of the influence and reputation landscape, a framework for testing whether your own family or enterprise communications work is actually doing what you think it is, and better questions for your advisers.
Jason Fielding comes from a global career in sports and entertainment as an agent and consultant and for the past five years has connected those industries through the Voice Capital initiative.
For over twenty-five years, Jason worked with clients and partners including FIFA, Live Nation, Scuderia Ferrari, Manchester United, Liverpool F.C., The Walt Disney Company, Warner Music and talent from the US, UK and Australia.
Jason was an early member of Octagon in the UK and created Octagon’s entertainment division in London before moving to Australia with Octagon in 2004. In 2007, Jason founded The Sound Campaign, which became Australia’s leading music and entertainment agency, which eventually joined forces with Endeavor, where he became a Senior Vice President and Managing Director.
In 2020, Jason founded Voice Capital in collaboration with Main Sequence, APAC’s largest Deep Tech Venture Capital fund with $1b AUM to connect science and culture with venture capital through storytelling.
In 2025, Voice Capital transitioned and is now a team of five Partners based in Australia and the US and is preparing to become a stand alone fund that sits at the nexus of science, capital and culture.
Alan Watters is Head of Innovation Banking for HSBC Australia and New Zealand. As the only specialised banking service for the local tech and venture ecosystem in this market, Alan works to connect the local ecosystem with capital, customers, and partners to fast-track global growth.
Prior to this Alan was the Tech Sector Lead for HSBC Australia and New Zealand. In this role Alan was responsible for building out the Corporate & Institutional Bank’s broader technology sector coverage across Australia and New Zealand. As part of his role Alan was also responsible for the launch of HSBC Australia’s venture debt offering across Australian and New Zealand.
With over 20 years’ experience in financial services Alan has a deep knowledge across both retail and corporate banking in multiple markets (including Ireland, UK and Australia), with an expertise in international business development, stakeholder engagement and strategic growth initiatives.
